#Youtube aventura hotel how to#
Here’s how to pin down your focus so you get those key close-ups and wide shots:Īsk your hotel staff about their favorite offerings and architectural elements at your property. They must showcase what you do best - whether that’s a no-muss-no-fuss business travel experience or luxury spa services. They often make the first impression on your website homepage or pinned to the top of your YouTube channel. What are your guests and clients looking for? What are their pain points? What’s their style and what matters most to them during a stay or conference? 3. Choose shots that showcase your property accurately.
This is an effective way to conceptualize who you're talking to in your video. Spend time creating a virtual customer persona and getting to know what they want. For example, event planners are going to want to see your meeting spaces and business center highlighted, rather than families frolicking in the pool. Tailor what you're showcasing in your video to your target consumer. Know your audience - and make sure you speak directly to them. Put these hotel video tips to good use by reading our digital marketing guide 2. (Think shots of doors opening, and voiceover narration that directly welcomes the viewer to “Discover unmatched service…” or “Step out of the hustle and bustle in our luxurious spa…”) Use inclusionary language and shots that help the viewer imagine themselves relaxing in the pool or visiting the spa.Give a comprehensive tour, but speed up transitions between key locations so you don’t waste precious video time in hallways.Include an introduction that piques interest and explains what’s in store.You’ll enjoy the best results and engagement if you keep your videos brief, and the information clear and concise. According to HubSpot, two minutes is the best length for marketing videos on YouTube - and that’s considered long-form! Your videos are up against short attention spans, increasing competition for that minimal attention, and audience frustration with videos that don’t clearly explain a product or service. Keep it short and get straight to the point.
Because, as Cvent CEO & Founder Reggie Aggarwal said, "the only way through is together. We prepare now for the better times ahead." Discover 11 must-know hotel video tips: 1. Now that you know the power of videos, let’s look at tips for making them! And while we know that some of these tips may not be able to be applied during the COVID-19 pandemic, we hope that you can get the most out of them in the long run. Using videos on landing pages can increase conversions by 86% and grow revenue almost 50% faster than other strategies. Boost conversions, sales, and revenue.Including a video in an email can boost click-through rates up to 65% and track audience engagement in a measurable way. Increase open rates, click-throughs in emails, reduce unsubscribes.Videos can be the differentiator when busy event planners are sourcing venues. Video is a particularly effective way to sell hotel meeting space to Millennial event planners - 48% of this generation only watch videos on their mobile device. With an average shot length of under 3 seconds, videos provide a highlight reel of different rooms and amenities. Telling your hotel or venue's story through video - including things like testimonials and answers to common questions - promotes authenticity, setting the foundation of your mission and letting customers know what they can expect from you. This can help you reach group sales decision-makers. Almost 60% of company decision-makers would rather watch a video than read an article or blog post, according to HubSpot research. Building a cache of videos puts you at the top of the Search Engine Results Page (SERP) and helps people find you. Videos are 50 times more likely to achieve organic page ranks in Google than plain text results. Videos are the perfect medium to show, rather than tell, what makes your property spectacular. Video matters, especially in the hotel business where visuals (the view, the amenities, the furnishings) have a powerful impact on the guest experience. Read on to discover how videos drive direct bookings, and learn must-know hotel video tips to help you create engaging content that converts. In fact, Google discovered that 56% of people traveling on business, and 35% of those on pleasure trips, interacted at some point with hospitality-related videos. Relevant and engaging hotel videos are proven ways to reach potential guests.
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